Google Ads Setup & Management

Google Search ads put your business in front of people at the moment they search for the products or services you offer. I set up Google Search campaigns for small businesses in Hervey Bay and across Australia, with optional ongoing management to keep them on track.

Who it's for

Local service businesses, product suppliers, trade businesses and online stores that want more of the right people to find them on Google. It suits owners who want a campaign built properly from the start, and those who have tried Google Ads before and aren't sure where their budget went.

What's included

  • Google Search campaign strategy and setup

  • Keyword research and a clear ad-group structure

  • Search ad headlines and descriptions written for each product or service

  • Campaign assets such as sitelinks, callouts and call buttons

  • Local and Australia-wide targeting, set up as separate campaigns where it helps

  • Budget and bidding configuration

  • Negative keywords and search-term reviews to cut irrelevant clicks

  • Conversion tracking setup, subject to website access and platform requirements

  • Optional ongoing monitoring, optimisation and reporting

Example: an Australian embossed panel supplier

I recently built Google Search campaigns for an Australian supplier of embossed timber panels, including MDF, plywood and veneer products for residential, architectural and commercial projects.

After talking through their goals, products, customers, service areas and budget, I researched keywords and built separate Local and National campaigns so spend and performance could be managed independently. The local campaign targeted the Gold Coast, Brisbane, South East Queensland and Tweed, with a second campaign covering the rest of Australia.

Keywords were grouped by product line and application, each with its own ads, website destinations, sitelinks, callouts and call assets. I added negative keywords, configured budgets, bidding, networks and locations, and set calls from ads as a primary conversion. I also guided the client through account access, Google billing and advertiser verification, checked everything before launch, and reviewed the first week of search terms, devices and keyword performance to plan refinements.

How it works

  1. Free consultation to talk through your goals, customers, service area and budget

  2. Research and build: keywords, campaign structure, ads and assets

  3. Checks and launch, including account access, billing and verification

  4. Monitoring and review of search terms, spend and performance, with refinements as data comes in

Your account, your ad spend

Your Google Ads account stays in your name and you pay Google directly for advertising. My fee for setup or ongoing management is separate, so you can always see exactly what is being spent on ads.

Pricing

Fees depend on the size of your campaigns and whether you want ongoing management. Book a free consultation and I'll give you a clear quote based on what you need.

Frequently asked questions

How much should I spend on Google Ads?

It depends on your industry, location and goals. We'll talk through a realistic starting budget during your consultation, and you stay in control of it.

Can you guarantee leads or the top position?

No one can honestly guarantee that. What I can do is build your campaigns carefully, target relevant searches and review the results so your budget is used sensibly.

Do I need ongoing management?

Not necessarily. Some businesses only want a solid setup, while others prefer regular reviews and adjustments. Both options are available.

Can you set up tracking on my website?

Often, yes. Tracking calls, forms and enquiries depends on your website platform and access, and sometimes needs coordination with your web developer.

Book a free consultation or call 0410 157 998.